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Competitors

Know who AI compares you with

Share of voice, ranking and head-to-head with each competitor across the 4 models. Including the competitors AI mentions that you had not declared.

Share of voice · 12 weeks
  • Norte Coffee23%
  • Brava Roasters19%
  • Molienda15%
  • Origen Doce12%
  • Tostadores Cierzo9%
  • San Lamberto7%
Head to head
9
Tostadores Cierzo
23
Norte Coffee

Norte Coffee beats you in 14 of 20 prompts.

Your share of the answers

Share of voice

Of all brand mentions in your prompts, the share that is yours.

By model

You can win on Perplexity and lose on ChatGPT: you see them separately.

Fixed colours

Each competitor keeps its colour across every chart.

Share of voice
  • Norte Coffee23%
  • Brava Roasters19%
  • Molienda15%
  • Origen Doce12%
  • Tostadores Cierzo9%
  • San Lamberto7%

Who appears first

Brand ranking

Sorted by visibility, with the mentions of each brand.

Trend

The daily trend of each brand, in its own row.

By prompt type

The ranking changes between industry prompts and brand prompts.

Ranking
BrandVisibilityMentions
1 · Norte Coffee232128
2 · Brava Roasters191758
3 · Molienda151388
4 · Origen Doce121110
5 · Tostadores Cierzo9864

Where each competitor beats you

Prompt by prompt

Which questions they appear in and you don't, and vice versa.

With the answers

Open each prompt and read what AI says about both of you.

Sources of their advantage

Which sites cite the competitor in those prompts.

Cierzo vs Norte Coffee
PromptYouNorte
Specialty coffee in ZaragozaNoYes
Best coffee beans for espressoNoYes
Artisan roasters in AragonYesYes
Single-origin coffee onlineYesNo

The ones you had not declared

Automatic detection

Brands AI mentions in your prompts that are not on your list.

Add them in one click

From then on they are measured like the rest.

With AI assistance

On Pro and Mega, HEDGEOG suggests competitors when you create the brand.

Detected
BrandMentions
San Lamberto64+ Add
Café Pradilla31+ Add
Grano Norte12+ Add
Pro and Mega · beta

Entity authority

Where you are missing

Sites that link to several of your competitors but not to you, ranked by how many of them they link to and how close they are to the topic of your prompts.

Three signals per prompt

What your site says you are, who links to you from sites on that topic, and how often AI names you in similar prompts. Measured the same way on your site and on each competitor’s.

Being validated

We have not yet shown that this score predicts AI citations. That is why it is labelled beta and does not feed the action plan.

Where you are missing
SiteLinks toRank
cafeyorigen-magazine.es3 of 4 rivals412
rutasgastroaragon.com3 of 4 rivals298
tuestesdelebro.org2 of 4 rivals356
catasyespresso-blog.es2 of 4 rivals187
Technical sheet

How it is calculated

Calculations follow fixed rules: same data, same conclusion.

Share of voice
Mentions of your brand among all brand mentions in the period's answers.
Ranking
Brands sorted by AI visibility in the period.
Head to head
A prompt-by-prompt comparison between your brand and a competitor.
Detected competitor
A brand mentioned in your answers that is not on your competitor list.
Entity authority
Beta feature. For each prompt, it compares three signals of your brand with those of the competitors AI cites: what your site declares, who links to you from sites on the same topic, and how often AI names you in similar prompts. Its most useful output is the list of sites that link to your competitors and not to you.

Questions about competitors

There is no limit per plan: we measure the ones you declare in the brand profile and the ones AI mentions in your answers.

Start measuring what AI says about you

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